TIMES SQUARE RINGING WITH GWEN STEFANI STEFANI + GENIUS WORLD RECORDS

Pavilion and Experience

On December 26, 2024, SAG Holdings Limited (Nasdaq: SAG) rang the Nasdaq Closing Bell, marking their recent IPO and listing on the exchange.

To expand the celebration they also took over Times Square; with an activation, media screens and a performance.

Gray Matters helped spatializethe planning and designed a Bell Tower and plaza to support setting a Genius World record for the most number of people to ring a bell in an hour.